The first project is to create a photomontage which is the combinations of the advertisement and the Paragon analysis. The advertisement that I choose is basically base on the difference of product surroundings which mostly use for attracting different groups of people. Also for the Paragon analysis, I mainly focus on the decoration of each type products. For example household, luxury, technology and spa products. All these types has its own independent way of displaying. The photomontage combines the research of the Paragon and advertisement together which is about the decorations and the surroundings. It is the factor of desires in nowadays life.
The decorations have nothing in common with the product and it quite unnecessary. Such as the big bunch of flowers are putting aside a group of plates, cup and bowl. The only reason is to create the scene of the house and to be an example of how today's house should be.
Relating to the Neufert distortion project, I concentrate on the unnecessary stuff which is not relevant to living, but because the effect of the advertisement, most people have it in their house even it decrease the living space and furnitures. So the project came out as a chart of the salary and the function of the room which shows room arrangement varies via salary.
